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Decision making in virtual worlds: an experimental test of altruism, fairness and presence

conference contribution
posted on 2010-01-01, 00:00 authored by M Spann, O Hinz, I-H Hann, Bernd SkieraBernd Skiera
Virtual worlds are gaining in popularity and are proposed as a test laboratory for the real world. In these virtual worlds users act via their avatars and make decisions for them. In this paper, we analyze the decision making in virtual worlds in an experiment conducted in a virtual world, as well as in the real world over the internet, for the same set of subjects. For this purpose, we develop hypotheses for decision making in the context of a classic economic experiment (the Dictator Game). We find similar decisions in the virtual and the real world with respect to sharing. Altruism has a significant influence in the real world setting but not in the virtual world; fairness is insignificant in both settings. We identify the feeling of presence in one’s avatar and potential satiation effects as factors that influence decisions regarding the allocation of resources in the virtual world.

History

Pagination

1-12

Location

Pretoria, South Africa

Start date

2010-06-07

End date

2010-06-09

ISBN-13

9780620471725

Language

eng

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2010, AIS

Editor/Contributor(s)

Alexander PM, Turpin M, Deventer JPV

Title of proceedings

ECIS 2010 : Proceedings of the 18th European Conference on Information Systems

Event

European Conference on Information Systems (18th : 2010 : Pretoria, South Africa)

Publisher

Association for Information Systems

Place of publication

[Pretoria, South Africa]

Series

European Conference on Information Systems

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