Deakin University
Browse
polonsky-developingrelationships-2003.pdf (13.87 MB)

Developing relationships – a nonlinear perspective

Download (13.87 MB)
conference contribution
posted on 2003-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, S Schuppisser, S Beldona
The research examining marketing relationships has traditionally assumed that they develop in an evolutionary linear process. There has been limited discussion of the fact that over a relationship’s lifespan it may in fact both strengthen and weaken, and that inactivity does not necessarily infer relationship failure. The paper proposes a model that allows relationships to move in multiple directions over their existence.

History

Event

Australian Conference of the Chartered Institute of Marketing (1st : 2003 : Sydney, N.S.W.)

Pagination

51 - 66

Publisher

Chartered Institute of Marketing (CIM)

Location

Sydney, N.S.W.

Place of publication

England

Start date

2003-01-01

End date

2003-12-31

ISBN-13

9780646426242

ISBN-10

0646426249

Language

eng

Notes

Every reasonable effort has been made to ensure that permission has been obtained for items included in Deakin Research Online. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2003, Chartered Institute of Marketing (CIM)

Editor/Contributor(s)

E Buttery

Title of proceedings

Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC