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Does brand meaning exist in similarity or singularity?

conference contribution

posted on 2009-03-01, 00:00 authored by Pierre Berthon, Leyland F Pitt, Colin Campbell

Does brand meaning exist in similarity or singularity?

History

Event

Spring International Conference on Brand Management 2007

Volume

62

Issue

3

Pagination

356 - 361

Publisher

ELSEVIER SCIENCE INC

Location

Birmingham, ENGLAND

Publisher DOI

https://doi.org/10.1016/j.jbusres.2008.05.015

Start date

2007-01-01

ISSN

0148-2963

eISSN

1873-7978

Language

English

Author URL

https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000264032900010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=a045e4b2bb1f2b747c68c720ec8913b7

Title of proceedings

JOURNAL OF BUSINESS RESEARCH

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Keywords

Social Sciences Business Business & Economics Branding Mutual knowledge Brand meaning Marketing communications Brand management COMMUNITY KNOWLEDGE PRODUCT SEGMENTATION INFORMATION CONSUMPTION CULTURE EQUITY

Licence

All Rights Reserved

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