Does the experience and exposure of foreign origin affect Chinese consumers' country of origin (COO) perception of products?
conference contribution
posted on 2006-01-01, 00:00 authored by C Wong, Michael PolonskyMichael Polonsky, R GarmaDoes the experience and exposure of foreign origin affect Chinese consumers' country of origin (COO) perception of products?
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Event
Academy of Marketing Science/Korean Academy of Marketing Science. Conference (2006 : Seoul, Korea)Pagination
14 - 26Publisher
Academy of Marketing Science/Korean Academy of Marketing ScienceLocation
Seoul, KoreaPlace of publication
Seoul, KoreaStart date
2006-07-12End date
2006-07-15ISSN
1823-500XLanguage
engNotes
Published in The Sunway Academic Journal, 4: 14-26.Publication classification
E1.1 Full written paper - refereedCopyright notice
2006, Korean Academy of Marketing ScienceEditor/Contributor(s)
J MoonTitle of proceedings
AMS/KAMS 2006 : Cultural perspectives in marketing conferenceUsage metrics
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