Deakin University
Browse

Dynamic Online Trust

conference contribution
posted on 2015-01-01, 00:00 authored by Chris DubelaarChris Dubelaar, M Yeo
In this paper, we show how trust develops (or fails to develop) during a simple interaction with a new website. We follow a group of students through a set of experimentally designed (between subjects) purchases to investigate where exactly trust is enhanced or hindered and by what. We adopt the conceptualization of Papadopoulou, Andreou, Kanellis, and Martakos (2001), which appears to capture the dynamism of the trust formation process. Our finding show that there are key points of “pressure” in the trust formation process that we need to investigate in more detail and that practitioners need to control in order to build and maintain online trust.

History

Pagination

48-48

Location

Vancouver, B.C.

Start date

2008-05-29

End date

2008-05-31

ISSN

2363-6165

eISSN

2363-6173

ISBN-13

9783319109626

Publication classification

E3.1 Extract of paper

Title of proceedings

AMS 2008 : Proceedings of the Academy of Marketing Science 2008 conference

Event

Academy of Marketing Science (AMS). Conference (2008 : Vancouver, B.C.)

Publisher

Springer International Publishing

Place of publication

Cham, Switzerland

Usage metrics

    Research Publications

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC