coulthard-ecommercestrategy-2004.pdf (687.16 kB)
Ecommerce strategy in a multi-sector trading environment - quandaries for SMEs
conference contribution
posted on 2004-01-01, 00:00 authored by Darryl Coulthard, Tanya Castleman, Lynn BattenLynn BattenFor nearly a decade the potential benefits of Business-to-Business electronic commerce for business efficiency and competitiveness have been vigorously promoted by business, industry groups and governments. The belief underpinning policy is that from a small initial step, eCommerce will become a central part of their business strategies. This paper considers the use of B-2-B electronic transactions by SME suppliers who trade with buyer companies across diverse industry sectors in Australia. We investigate the links between their business strategies and their views of electronic trading. A survey of 240 crosssector suppliers nationwide found little evidence that electronic trading was integrated with their overall business strategy. We suggest an approach to the understanding of cross-sector electronic trading strategies that emphasises the complex, inter-connected but fragmented trading milieu rather than describing the balance between drivers and barriers that operate for the individual firm.
History
Title of proceedings
17th Bled eCommerce Conference : eGlobal, Bled, Slovenia, June 21-24, 2004, conference proceedingsEvent
Bled Electronic Commerce Conference (17th : 2004 : Bled, Slovenia)Pagination
1 - 13Publisher
Bled Electronic Commerce ConferenceLocation
Bled, SloveniaPlace of publication
Bled, SloveniaStart date
2004-06-21End date
2004-06-23ISBN-13
9789612321703ISBN-10
9612321701Language
engNotes
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E1 Full written paper - refereedCopyright notice
2004, Bled Electronic Commerce ConferenceEditor/Contributor(s)
Y Tan, R Vogel, J Gricar, G LenartUsage metrics
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