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Effects of culture, product type and price on consumer intention to purchase mass customised products on-line
conference contribution
posted on 2005-01-01, 00:00 authored by J Moon, Doren ChadeeEffects of culture, product type and price on consumer intention to purchase mass customised products on-line
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Event
Global Business and Economic Development. Conference (9th : 2005 : Seoul, South Korea)Publisher
[The Conference]Location
Seoul, KoreaPlace of publication
[Seoul, Korea]Start date
2005-05-25End date
2005-05-28Language
engPublication classification
E2.1 Full written paper - non-refereed / Abstract reviewedTitle of proceedings
Proceedings of the 9th International Conference on Global Business and Economic Development, Seoul, South KoreaUsage metrics
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