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Effects of culture, product type and price on consumer intention to purchase mass customised products on-line

conference contribution
posted on 2005-01-01, 00:00 authored by J Moon, Doren Chadee
Effects of culture, product type and price on consumer intention to purchase mass customised products on-line

History

Event

Global Business and Economic Development. Conference (9th : 2005 : Seoul, South Korea)

Publisher

[The Conference]

Location

Seoul, Korea

Place of publication

[Seoul, Korea]

Start date

2005-05-25

End date

2005-05-28

Language

eng

Publication classification

E2.1 Full written paper - non-refereed / Abstract reviewed

Title of proceedings

Proceedings of the 9th International Conference on Global Business and Economic Development, Seoul, South Korea

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Keywords

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