File(s) under permanent embargo
Empirical examination of the effect of consumers product origin familiarity on their quality perceptions
conference contribution
posted on 2008-01-01, 00:00 authored by A Josiassen, I Karpen, Michael PolonskyMichael PolonskyEmpirical examination of the effect of consumers product origin familiarity on their quality perceptions
History
Event
American Marketing Association Summer Educators Conference (2008 : San Diego, California)Pagination
363 - 369Publisher
American Management AssociationLocation
San Diego, CaliforniaPlace of publication
[San Diego, Calif.]Start date
2008-08-08End date
2008-08-11ISBN-13
9781605606187ISBN-10
1605606189Language
engPublication classification
E1.1 Full written paper - refereed; E Conference publicationTitle of proceedings
AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators ConferenceUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC