Empirical examination of the effect of consumers product origin familiarity on their quality perceptions
conference contribution
posted on 2008-01-01, 00:00 authored by A Josiassen, I Karpen, Michael PolonskyMichael PolonskyEmpirical examination of the effect of consumers product origin familiarity on their quality perceptions
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Location
San Diego, CaliforniaLanguage
engPublication classification
E1.1 Full written paper - refereed; E Conference publicationPagination
363 - 369Start date
2008-08-08End date
2008-08-11ISBN-13
9781605606187ISBN-10
1605606189Title of proceedings
AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators ConferenceEvent
American Marketing Association Summer Educators Conference (2008 : San Diego, California)Publisher
American Management AssociationPlace of publication
[San Diego, Calif.]Usage metrics
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