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Environmental attitudes among university students In New Zealand and Australia

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conference contribution
posted on 2004-01-01, 00:00 authored by W Kilbourne, Michael PolonskyMichael Polonsky
This paper develops a causal model of environmental attitudes using measures of the dominant social paradigm (DSP) of western industrial societies. Two components of the DSP framework beliefs in economic growth and anthropocentrism are examined regards to environmental attitudes using a sample of university students from Australia and New Zealand. The results indicate that one’s belief in the DSP has a negative effect on environmental attitudes and perception of change necessary ameliorate degradation of the environment. Thus, while public policy favors increasing awareness of and interest in the environment, policy instruments may remain ineffective in producing lasting change if the components of the DSP remain unchanged. It is argued that public policy ought to be directed at changing the DSP so that its negative
effects will be minimized.

History

Event

Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)

Pagination

1 - 7

Publisher

School of Marketing and International Business, Victoria University of Wellington

Location

Wellington, New Zealand

Place of publication

Wellington, N.Z.

Start date

2004-11-29

End date

2004-12-01

ISBN-13

9780475122148

ISBN-10

0475122143

Language

eng

Notes

Reproduced with the specific permission of the copyright owner.

Publication classification

E1.1 Full written paper - refereed; E Conference publication

Editor/Contributor(s)

J Wiley, P Thirkell

Title of proceedings

ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings

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