Examining national and team identity in the context of the Olympic Games : a cross national comparison
conference contribution
posted on 2010-01-01, 00:00 authored by P Alfaro-Barrantes, D Hedlund, Sheila NguyenExamining national and team identity in the context of the Olympic Games : a cross national comparison
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Event
Sport Marketing Association (8th : 2010 : New Orleans, Louisiana)Pagination
1 - 12Publisher
Sport Marketing Association (SMA)Location
New Orleans, La.Place of publication
[New Orleans, Louisiana]Start date
2010-10-26End date
2010-10-29Language
engPublication classification
E1 Full written paper - refereedTitle of proceedings
SMA 2010 : Sport Marketing Strategies in Hard Times : Proceedings of the 2010 8th Annual Conference for the Sport Marketing AssociationUsage metrics
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