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Examining national and team identity in the context of the Olympic Games : a cross national comparison

conference contribution
posted on 2010-01-01, 00:00 authored by P Alfaro-Barrantes, D Hedlund, Sheila Nguyen
Examining national and team identity in the context of the Olympic Games : a cross national comparison

History

Event

Sport Marketing Association (8th : 2010 : New Orleans, Louisiana)

Pagination

1 - 12

Publisher

Sport Marketing Association (SMA)

Location

New Orleans, La.

Place of publication

[New Orleans, Louisiana]

Start date

2010-10-26

End date

2010-10-29

Language

eng

Publication classification

E1 Full written paper - refereed

Title of proceedings

SMA 2010 : Sport Marketing Strategies in Hard Times : Proceedings of the 2010 8th Annual Conference for the Sport Marketing Association

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