Exploring conference proceedings contribution to marketing knowledge : some initial evidence and directions for the future
conference contributionposted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, C Polonsky
This paper examines the degree to which works appearing in JM, JMR and JCR cite materials other than academic journals. The results suggest the number of citations to proceedings has fallen since earlier works (Anderson and Haley, 1984). This may be explained by the increased number of marketing related journals available in hard copy and through electronic databases. Citations of non-journal materials within marketing literature are however, higher than were found by Armstrong and Pagell (2003) in the forecasting literature. Some suggestions for future research are provided.