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Exploring loyalty and the role of love : a consumer perspective

Version 2 2024-06-17, 07:46
Version 1 2014-10-28, 09:35
conference contribution
posted on 2024-06-17, 07:46 authored by S Broadbent, L Ferkins
Exploring loyalty and the role of love : a consumer perspective

History

Pagination

18-18

Location

Melbourne, Vic.

Start date

2011-11-23

End date

2011-11-25

Language

eng

Publication classification

L3 Extract of paper (minor conferences)

Title of proceedings

SMAANZ 2011 : Program and Book of Abstracts : Research with Relevance

Event

Sport Management Association of Australia and New Zealand. Annual Conference (17th : 2011 : Melbourne, Vic.)

Publisher

Sport Management Association of Australia and New Zealand

Place of publication

Melbourne, Vic.

Publication URL

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    loyaltysports consumerssport marketers150404 Sport and Leisure Management970115 Expanding Knowledge in Commerce

    Licence

    All Rights Reserved

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