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Exploring marketing to marketers : a content analysis of advertisements in marketing news over 15 years
conference contributionposted on 2009-01-01, 00:00 authored by Rodney ArambewelaRodney Arambewela, Michael PolonskyMichael Polonsky
This paper explores advertising to marketers within Marketing News over four periods 1992, 1997, 2002 and 2007. The results identified the types of advertisements, in terms of appeal; products (most of which were for marketing research related activates) and coverage were relatively stable over time. There were increases in the number of advertisements, the appearance of web related services and a slight increase in products with a global focus and a reduction of a regional focus were evident.