Exploring multi-dimensional perceptual ranking of marketing journals by North American academics
conference contribution
posted on 2004-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, P WhitelawThis paper develops a weighted multi-dimensional perceptual rankings based on respondents evaluation of a journals prestige, contribution to theory, contribution to practice and contribution to teaching. Comparisons are made between rankings of individual criteria and composite rankings. Comparisons are also made to recent single dimension perceptual-based rankings and citation-based rankings.<br>
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Location
Boston, Mass.Language
engPublication classification
E1.1 Full written paper - refereed; E Conference publicationEditor/Contributor(s)
K BernhardtStart date
2004-08-06End date
2004-08-09ISBN-13
9781604235043ISBN-10
1604235047Title of proceedings
AMA Summer Educators' Conference 2004 : enhancing knowledge development in marketingEvent
American Marketing Association. Conference (2004 : Boston, Mass.)Publisher
Curran AssociatesPlace of publication
Red Hoolk, N.Y.Usage metrics
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