polonsky-exploringthecontribution-2006.pdf (93.19 kB)
Exploring the contribution of different types of cited materials to marketing knowledge over time : a citation analysis
conference contribution
posted on 2006-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, C PolonskyThis paper examines the degree to which articles appearing in JM, JMR, and JCR cite different types of references (journals, books, book chapters, conference proceedings, professional and popular press, and “others”) between 1975 and 2003. The results suggest that the number of citations to journals articles has increased over time and there have been significant falls in reference to non-journal sources of materials. References to some non-journal sources (i.e., newspaper and professional materials) have increased in JCR and JMR, but decreased in JM. The impact of shifts in the types of citation materials on knowledge development is also discussed.
History
Event
AMA Summer Educators Conference (2006 : Chicago, Illinois)Pagination
338 - 344Publisher
American Marketing AssociationLocation
Chicago, Ill.Place of publication
Chicago, ILStart date
2006-08-04End date
2006-08-07ISSN
0888-1839ISBN-13
9780877573227ISBN-10
0877573220Language
engNotes
Reproduced with the specific permission of the copyright owner. ---------- Article published on page 338 of attached pdf.Publication classification
E1.1 Full written paper - refereed; E Conference publicationCopyright notice
2006, American Marketing AssociationEditor/Contributor(s)
D Grewal, M Levy, R KrishnanTitle of proceedings
2006 AMA educators' proceedings : Enhancing knowledge development in marketingUsage metrics
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