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conference contribution
posted on 2014-08-01, 00:00 authored by Alvin LeeAlvin Lee, D Mizerski, S Wang, J YangFear packaging
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1-1Location
San Francisco, CAStart date
2014-08-01End date
2014-08-03Language
engPublication classification
E2.1 Full written paper - non-refereed / Abstract reviewedCopyright notice
2014, American Marketing AssociationTitle of proceedings
AMA Summer Marketing Educators' Conference ProceedingsEvent
American Marketing Association Summer ConferencePublisher
American Marketing AssociationPlace of publication
San Francisco, CAUsage metrics
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