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conference contribution
posted on 2014-08-01, 00:00 authored by Alvin LeeAlvin Lee, D Mizerski, S Wang, J Yang
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History

Event

American Marketing Association Summer Conference

Pagination

1 - 1

Publisher

American Marketing Association

Location

San Francisco, CA

Place of publication

San Francisco, CA

Start date

2014-08-01

End date

2014-08-03

Language

eng

Publication classification

E2.1 Full written paper - non-refereed / Abstract reviewed

Copyright notice

2014, American Marketing Association

Title of proceedings

AMA Summer Marketing Educators' Conference Proceedings

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