From Canvas to Couture: The Influence of Artification on Luxury Branding

https://hdl.handle.net/10779/DRO/DU:30144607

conference contribution

posted on 2025-09-17, 05:41 authored by Marta Massi, Andrea Rurale, José I Rojas-Méndez, Andrea VocinoAndrea Vocino, Alessandra Ricci

From Canvas to Couture: The Influence of Artification on Luxury Branding

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URL - Is version of From Canvas to Couture: The Influence of Artification on Luxury Branding

Location

Hong Kong

Language

eng

Editor/Contributor(s)

Miyea K

Pagination

1-1

Start date

2025-07-24

End date

2025-07-27

Title of proceedings

GMC 2025 : Proceedings of the 2025 Global Marketing Conference at Hong Kong

Event

Global Marketing. Conference (2025 : Hong Kong)

Publisher

http://gmcproceedings.net/

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All Rights Reserved

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