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Green marketing in the top publicly traded Australian organizations
conference contribution
posted on 2009-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, S Morrish, M MilesThis paper examines the inclusion of sustainability into marketing activities of the top Australian firms. The results found that almost half of organisations (46%) did not integrate sustainability or environmental issues into their mission statement. Of those that did include sustainability in their mission, few then integrated environmental issues into other areas of their activities, as reported on their corporate web sites. This suggests that while sustainability is frequently talked about within organisations as being important, it does not necessarily translate in to a strategic integration across activities. Firms might therefore be using environmental issues tactically, which could unfortunately result in superficial attempts at becoming environmentally sustainable.
History
Event
Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.)Pagination
1 - 8Publisher
Monash UniversityLocation
Melbourne, VictoriaPlace of publication
Melbourne, Vic.Start date
2009-11-30End date
2009-12-02ISBN-10
1863081585Language
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
E1 Full written paper - refereedCopyright notice
2009, ANZMACEditor/Contributor(s)
D TojibTitle of proceedings
ANZMAC 2009 : Sustainable management and marketing conferenceUsage metrics
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