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Guanxi in a sub-national cross-cultural setting

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conference contribution
posted on 2001-01-01, 00:00 authored by Kenneth Howell, Robin Shaw
This paper explores whether Chinese relationship building, Guanxi, is effective in crosscultural sub-national relationships. Derived from research into Sino-Australian Sister City Type Relationships and using material gathered through interviews in China and Australia, a modified Institutional Guanxi conceptual model has been developed. Some propositions are developed to link the components of the Guanxi conceptual model. Different methodologies are explored to determine the most effective way to test the hypotheses in a cross-cultural environment, and future research is outlined.

History

Title of proceedings

Proceedings of the Australian and New Zealand Marketing Academy Conference 2001

Event

Australian and New Zealand Marketing Academy Conference (2001 : Auckland, New Zealand)

Pagination

1 - 7

Publisher

ANZMAC

Location

Auckland, New Zealand

Place of publication

Auckland, New Zealand

Start date

2001-12-01

End date

2001-12-05

ISBN-13

9780473082062

ISBN-10

0473082063

Language

eng

Publication classification

E1 Full written paper - refereed

Copyright notice

Reproduced with the specific permission of the copyright owner.

Editor/Contributor(s)

S Chetty, B Collins

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