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Helping business leverage web 2.0 to generate social capital

conference contribution
posted on 2010-01-01, 00:00 authored by Chia Yao Lee, Dilal SaundageDilal Saundage, Craig Parker
Businesses large and small are keen to leverage Web 2.0 applications to interact with customers, suppliers and other stakeholders. Whilst some have achieved success, others are still struggling to understand the opportunities and threats associated with using Web 2.0 in business. This paper discusses the development of a conceptual framework to help businesses understand how they could leverage Web 2.0 applications to generate social capital. The proposed framework helps businesses (i) identify opportunities to leverage the strengths and features of various Web 2.0 applications, and (ii) develop business strategies for Web 2.0. As a positional paper, it contributes to theory by proposing a systematic and structured approach for understanding how social capital is created, captured, distributed, and consumed online.

History

Event

Australasian Conference on Information Systems (21st : 2010 : Brisbane, Qld.)

Publisher

ACIS

Location

Brisbane, Qld.

Place of publication

Brisbane, Qld.

Start date

2010-12-01

End date

2010-12-03

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2010, Chia Yao Lee, Dilal Saundage and Craig Parker

Title of proceedings

ACIS 2010 : Proceedings of the 21st Australasian Conference on Information Systems

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