How Influential are Virtual Influencers? Impact of Visual Realism on Credibility
conference contribution
posted on 2024-10-02, 23:00 authored by S Cornelius, Dorothy Leidner, S BinaHow Influential are Virtual Influencers? Impact of Visual Realism on Credibility
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1-1Location
Austin, TexasStart date
2021-12-12End date
2021-12-15ISBN-13
9781713893608Language
engPublication classification
E3 Extract of paperTitle of proceedings
ICIS 2021 : Building Sustainability and Resilience with IS: A Call for Action : Proceedings of the 42nd International Conference on Information Systems 2021Event
Association for Information Systems. Conference (2021 : Austin, Texas)Publisher
AIS Electronic LibraryUsage metrics
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