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How brand oriented are museums and galleries? An exploratory investigation across three countries

conference contribution
posted on 2009-01-01, 00:00 authored by Kerrie BridsonKerrie Bridson, John Robert Evans, Ruth Rentschler
How brand oriented are museums and galleries? An exploratory investigation across three countries

History

Event

International Conference on Arts and Cultural Management (10th : 2009 : Dallas, Texas)

Publisher

Southern Methodist University

Location

Dallas, Texas

Place of publication

Dallas, Tex.

Start date

2009-06-28

End date

2009-07-01

Language

eng

Notes

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Publication classification

E3 Extract of paper

Copyright notice

2009, Southern Methodist University

Title of proceedings

AIMAC 2009 : Proceedings : 10th International Conference on Arts & Cultural Management

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