Much of the existing research on Corporate Social Responsibility (CSR) focuses on large firms, with comparatively little on Small and Medium Enterprises (SMEs). The SME research focuses on barriers and drivers to CSR and neglects how SMEs communicate their CSR activities. This paper addresses this gap by reporting on a content analysis of 443 Australian SME websites which identifies how they are using this channel to communicate their CSR activities.<br>
History
Location
Melbourne, Victoria
Language
eng
Notes
Reproduced with kind permission of the copyright owner.
Publication classification
E1 Full written paper - refereed
Copyright notice
2009, The authors
Start date
2009-12-01
End date
2009-12-04
ISBN-10
1863081577
Title of proceedings
ANZAM 2009 : Sustainable management and marketing
Event
Australian and New Zealand Academy of Management Conference (23rd : 2009 : Melbourne, Victoria)