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How do Australian small and medium enterprises communicate their corporate social responsibility activities online?

conference contribution
posted on 2009-01-01, 00:00 authored by Craig Parker, Bardo FraunholzBardo Fraunholz, Ambika Zutshi
Much of the existing research on Corporate Social Responsibility (CSR) focuses on large firms, with comparatively little on Small and Medium Enterprises (SMEs). The SME research focuses on barriers and drivers to CSR and neglects how SMEs communicate their CSR activities. This paper addresses this gap by reporting on a content analysis of 443 Australian SME websites which identifies how they are using this channel to communicate their CSR activities.

History

Event

Australian and New Zealand Academy of Management Conference (23rd : 2009 : Melbourne, Victoria)

Publisher

Promaco Conventions

Location

Melbourne, Victoria

Place of publication

[Canning Bridge, W.A.]

Start date

2009-12-01

End date

2009-12-04

ISBN-10

1863081577

Language

eng

Notes

Reproduced with kind permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2009, The authors

Title of proceedings

ANZAM 2009 : Sustainable management and marketing

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