Much of the existing research on Corporate Social Responsibility (CSR) focuses on large firms, with comparatively little on Small and Medium Enterprises (SMEs). The SME research focuses on barriers and drivers to CSR and neglects how SMEs communicate their CSR activities. This paper addresses this gap by reporting on a content analysis of 443 Australian SME websites which identifies how they are using this channel to communicate their CSR activities.
History
Event
Australian and New Zealand Academy of Management Conference (23rd : 2009 : Melbourne, Victoria)
Publisher
Promaco Conventions
Location
Melbourne, Victoria
Place of publication
[Canning Bridge, W.A.]
Start date
2009-12-01
End date
2009-12-04
ISBN-10
1863081577
Language
eng
Notes
Reproduced with kind permission of the copyright owner.