How managers of televised sporting events should help sponsors to increase sales by integrating sponsorship and advertising
conference contribution
posted on 2003-01-01, 00:00 authored by Peter SmolianovHow managers of televised sporting events should help sponsors to increase sales by integrating sponsorship and advertising
History
Event
European Sport Management Congress (11th : 2003 : Stockholm, Sweden)Pagination
171 - 172Publisher
Stockholm University College of Physical Education and SportsLocation
Stockholm, SwedenPlace of publication
Stockholm, SwedenStart date
2003-09-10End date
2003-09-13Language
engNotes
Conference Program : http://www2.rf.se/easm/files/{BE14A9AF-65C7-4371-A288-B65CFBC171F4}.docPublication classification
E3 Extract of paperCopyright notice
2003, Stockholm University College of Physical Education and SportsTitle of proceedings
ESMC 2003 : Book of abstracts : 11th Eurpoean Sport Management CongressUsage metrics
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