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How to tell an attractive digital story? The revolution of product placement in the mobile app store
Version 2 2024-06-06, 03:32
Version 1 2023-01-19, 23:28
conference contribution
posted on 2024-06-06, 03:32 authored by M Fu, Bingqing XIONGBingqing XIONG, E Lim, CW Tan, W WangHow to tell an attractive digital story? The revolution of product placement in the mobile app store
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Pagination
1-8Location
Dubai, United Arab EmiratesStart date
2020-06-22End date
2020-06-24ISBN-13
978-1-7336325-3-9Language
engPublication classification
E1.1 Full written paper - refereedTitle of proceedings
PACIS 2020 : Proceedings of the 24th Pacific Asia Conference on Information Systems 2020 conferenceEvent
Pacific Asia Conference on Information Systems. Conference (24th : 2020 : Dubai, United Arab Emirates)Publisher
AIS Electronic Library (AISeL)Place of publication
Atlanta, Ga.Publication URL
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