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IMPACT OF IM PROGRAMS ON FLE'S PERCEPTION OF IMO AND PERFORMANCE OUTCOMES

Version 2 2024-06-04, 02:00
Version 1 2016-11-30, 15:56
conference contribution
posted on 2024-06-04, 02:00 authored by AS Ferdous, Michael PolonskyMichael Polonsky
IMPACT OF IM PROGRAMS ON FLE'S PERCEPTION OF IMO AND PERFORMANCE OUTCOMES

History

Pagination

580-580

Location

Melbourne, AUSTRALIA

Start date

2013-07-17

End date

2013-07-20

ISSN

2363-6173

ISBN-13

978-3-319-24182-1

Language

English

Author URL

Publication classification

E3.1 Extract of paper

Editor/Contributor(s)

Campbell C, Ma JJ

Title of proceedings

LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING

Event

16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing

Publisher

SPRINGER INT PUBLISHING AG

Place of publication

Cham, Switzerland

Series

Developments in Marketing Science

Usage metrics

    Research Publications

    Categories

    Keywords

    Social SciencesBusinessBusiness & EconomicsDepartment of Marketing3505 Human resources and industrial relations

    Licence

    All Rights Reserved

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