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Identifying the Latent Effects of Selecting Samples Using Extreme Responses: LESSER

conference contribution
posted on 2013-07-29, 00:00 authored by Alvin LeeAlvin Lee, R Mizerski, J Yang, S Wang
Identifying the Latent Effects of Selecting Samples Using Extreme Responses: LESSER

History

Location

Washington, DC.

Start date

2013-07-29

End date

2013-07-31

Language

eng

Publication classification

EN.1 Other conference paper

Copyright notice

2013, American Marketing Association

Title of proceedings

Proceedings of the 2013 Marketing and Public Policy Conference; AMA

Event

Marketing and Public Policy Conference (2013, Washington)

Publisher

American Marketing Association

Place of publication

Washington, DC.

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    Keywords

    Department of Marketing

    Licence

    All Rights Reserved

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