Identifying the Latent Effects of Selecting Samples Using Extreme Responses: LESSER

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conference contribution

posted on 2013-07-29, 00:00 authored by Alvin LeeAlvin Lee, R Mizerski, J Yang, S Wang

Marketing and Public Policy Conference (2013, Washington)

American Marketing Association

Washington, DC.

Washington, DC.

2013-07-29

2013-07-31

eng

EN.1 Other conference paper

2013, American Marketing Association

Proceedings of the 2013 Marketing and Public Policy Conference; AMA