Impact of Decision Making Approaches on Business Model Attributes: Evidence from Indian SMEs

This paper examines the impact of choice of different decision- making orientations (i.e., prediction and control) on the attributes of business model (i.e., novelty and efficiency) of a firm. Based on data from 241 SMEs in India, we found that prediction oriented decision-making influence business model efficiency positively, while control oriented decision-making influence business model novelty positively. The finding contributes to the literature by identifying predictions and control oriented decision-making, as important antecedents of business model efficiency and novelty, respectively. The study helps the entrepreneurs and owner- managers to make informed decisions about the choices they make in order to improve their business model. Additionally, the study also adds to limited empirical research on the SMEs of emerging economies such as India. [ABSTRACT FROM AUTHOR] Copyright of Academy of Management Annual Meeting Proceedings is the property of Academy of Management and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)