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Implanting sustainability in business strategies : CSR, ethics or the law

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conference contribution
posted on 2009-01-01, 00:00 authored by L Brennan, Wayne Binney, J McCrohan
This paper elucidates the conundrum faced by Australian businesses in developing ‘sustainable’ business strategies that are acceptable to a multiplicity of stakeholders. A content analysis of the web pages for leading Australian companies indicates that there is little tangible evidence that sustainable business practices are being implemented. The authors propose several directions for research into substantive issues between ethical behaviour, corporate social responsibility and environmentally sustainable behaviour for businesses. Each of these areas is developing research in relative isolation. However, we argue that this paradigmatic divide is limiting the opportunities for research to provide real insight into seemingly intractable problems.

History

Event

International Nonprofit and Social Marketing. Conference (6th : 2009 : Melbourne, Victoria)

Pagination

1 - 7

Publisher

Victoria University and Swinburne University

Location

Melbourne, Victoria

Place of publication

Melbourne, Vic.

Start date

2009-07-14

End date

2009-07-15

ISBN-13

9781862726857

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1.1 Full written paper - refereed

Copyright notice

2009, INSM

Title of proceedings

INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings

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