Deakin University
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Implementing elements of Schon's reflective practitioner in an undergraduate public relations program

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conference contribution
posted on 2008-01-01, 00:00 authored by Mark Sheehan
While the internship unit in a public relations degree is often viewed as the foremost area of experiential learning it can fail to deliver significant learning outcomes for student and teacher. This paper explores the use of other activity-based learning (ABL) methods as implemented in the Deakin University public relations undergraduate degree. The paper applies Donald Schon's concept of the reflective practitioner to learning undertaken in an internship unit and compares this application to two other units where ABL is used and the focus is on creating a client-professional relationship. For the purpose of this paper information was analysed using the 2006 on-campus cohort only. The cohort was further refined to include those students who successfully completed the degree of BA in public relations. Student internship evaluation forms and unit records were viewed to gain statistical information.



Australian and New Zealand College of Anaesthetists. Annual Scientific Meeting (2008 : Wellington, N.Z.)


1 - 13


Massey University, Department of Communication, Journalism & Marketing


Wellington, New Zealand

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Wellington, N.Z.

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Articles submitted for ANZCA08 remain the copyright of the author, but authors by virtue of submission agree to grant the Department of Communication, Journalism & Marketing at Massey University a copyright license to permanently display the article online for public viewing as part of this conference proceedings, and to grant the National Library of Australia a copyright licence to include the ANZCA08 Proceedings in the PANDORA Archive for permanent public access and online viewing. Articles first published in this ANZCA08 proceedings may subsequently be published elsewhere by authors, provided the next version acknowledges this original publication in the ANZCA08 refereed proceedings.

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E1.1 Full written paper - refereed; E Conference publication

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2008, The Author


E Tilley

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ANZCA 08 : Power and Place : Refereed Proceedings of the Australian and New Zealand Communication Association Conference 2008

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