AMS 2013 : Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing : Proceedings of the 2013 Academy of Marketing Science World Marketing Congress
Event
Academy of Marketing Science. Congress (2013 : Melbourne, Vic.)
Publisher
Springer
Place of publication
Berlin. Germany
Title of book
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science