Integrated marketing communication, unhealthy food and power : an under-investigated dynamic

Jackson, M; Harrison, Paul

Integrated marketing communication, unhealthy food and power : an under-investigated dynamic

conference contribution

posted on 2024-06-05, 10:52 authored by M Jackson, Paul HarrisonPaul Harrison

Integrated marketing communication, unhealthy food and power : an under-investigated dynamic

History

Pagination

434-444

Location

Berlin, Germany

Start date

2012-06-13

End date

2012-06-16

ISBN-13

9783941240506

Language

eng

Notes

Reproduced with the kind permission of the copyright owner. Conference theme : Sustainable Development of Markets and Marketing Systems in a Globalized World

Publication classification

E1 Full written paper - refereed

Copyright notice

2012, The Author

Editor/Contributor(s)

Haase M, Kleinaltenkamp M

Title of proceedings

Proceedings of the 37th Macromarketing Conference

Event

Annual Meeting of the Macromarketing Society (37th : 2012 : Berlin, Germany)

Publisher

Macromarketing Society, Inc.

Place of publication

[Berlin, Germany]

Publication URL

http://macromarketing.org/wp-content/uploads/2011/08/Macromarketing2012Proceedings.pdf

Usage metrics

Keywords

food and beverage industry integrated marketing communication power 111799 Public Health and Health Services not elsewhere classified 920499 Public Health (excl. Specific Population Health) not elsewhere classified

Integrated marketing communication, unhealthy food and power : an under-investigated dynamic

History

Pagination

Location

Start date

End date

ISBN-13

Language

Notes

Publication classification

Copyright notice

Editor/Contributor(s)

Title of proceedings

Event

Publisher

Place of publication

Publication URL

Usage metrics

Categories

Keywords

Licence

Exports