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Integrated marketing communication, unhealthy food and power : an under-investigated dynamic
conference contribution
posted on 2012-01-01, 00:00 authored by Michaela Jackson, Paul HarrisonPaul HarrisonIntegrated marketing communication, unhealthy food and power : an under-investigated dynamic
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Event
Annual Meeting of the Macromarketing Society (37th : 2012 : Berlin, Germany)Pagination
434 - 444Publisher
Macromarketing Society, Inc.Location
Berlin, GermanyPlace of publication
[Berlin, Germany]Start date
2012-06-13End date
2012-06-16ISBN-13
9783941240506Language
engNotes
Reproduced with the kind permission of the copyright owner. Conference theme : Sustainable Development of Markets and Marketing Systems in a Globalized WorldPublication classification
E1 Full written paper - refereedCopyright notice
2012, The AuthorEditor/Contributor(s)
M Haase, M KleinaltenkampTitle of proceedings
Proceedings of the 37th Macromarketing ConferenceUsage metrics
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