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Interaction perspectives of individuals and destination marketing organizations in the tourism network of Australia

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conference contribution
posted on 2008-01-01, 00:00 authored by Uraiporn Kattiyapornpong, K Miller
This paper seeks to assess the nature, perspectives and characteristics of interactions in the tourism network in Australia. The pattern of interactions between network participants is crucial in defining the network and its boundaries. Ford and Hakansson (2007) develop a structure of interactions between participants in a network. Time dimensions of the interactions are sequence, ordering and trajectory. Relativity dimensions are jointness, interdependence and heterogeneity. Interaction can be problem solving both incurring costs and producing benefits.
There are two stages of this research. The first stage obtained the perspectives from 35 organizations regarding the challenges facing tourism, key growth segments, brand and promotional strategies and customer insights and satisfaction levels. The second stage of this research uses follow up personal interviews and assesses the interaction patterns among network participants. The sequence, ordering and trajectory of the interactions are examined as are the jointness, interdependence and heterogeneity of the interactions. A network map is produced based on the frequency and importance of the communications and interactions. The research will also address key questions identified by Johnston, Peters and Gassenheimer (2006). Is the network characterized by tighter or looser coupling? How important is collaboration to the survival (or success) of each participant?

History

Event

Industrial Marketing and Purchasing Conference (24th : 2008 : Uppsala, Sweden)

Publisher

Uppsala University

Location

Uppsala, Sweden

Place of publication

Uppsala, Sweden

Start date

2008-09-04

End date

2008-09-06

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E3 Extract of paper

Copyright notice

2008, Industrial Marketing and Purchasing Group

Title of proceedings

IMP 2008 : Proceedings from the 24th IMP Conference

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