Deakin University
Browse
orr-internationalstrategyisit-2005.pdf (1.07 MB)

International strategy : is it meeting the challenge?

Download (1.07 MB)
conference contribution
posted on 2005-01-01, 00:00 authored by Stuart Orr
International strategy (IS) is the approach by which an organisation's capabilities and resources are directed to generate value utilising the global market's opportunities (and risks). Many of the largest multinationals invest significant resources in their IS, however, the literature does not offer any substantive model for the process. This paper presents a model of the IS process which comprises two parts, the first part is made up of inputs, development and outputs and the second comprises a feedback loop based on organisational performance measurement and its interpretation which impacts on the first part stages of inputs and development. The content of the model is explained and justified using examples of practice. Inputs are comprised of market information, human resources, diversity and value creation and host country environmental factors. Development is comprised of preparation and learning, planning and scrutinising partnerships, anticipating impacts of globalisation, anticipating impacts of technology, location, experience effects, planning competencies, planning for cost effectiveness, scenario planning, planning structures and operations, leadership and ethics. Outputs are comprised of structure, scope of operations, target countries, facility location and positioning. Performance interpretation explains rapid and major changes in IS outputs, such as structure
and business unit portfolios, whilst process complexity explains observed output similarities for organisations reacting to similar inputs and suggests an evolutionary approach in their determination.

History

Event

International Business Research. Conference (2nd : 2005 : Sydney, N.S.W.)

Pagination

1 - 15

Publisher

World Business Institute

Location

Sydney, N.S.W.

Place of publication

Melbourne, Vic.

Start date

2005-12-05

End date

2005-12-08

ISBN-13

9780646455341

ISBN-10

0646455346

Language

eng

Publication classification

E1 Full written paper - refereed

Copyright notice

2005, World Business Institute

Editor/Contributor(s)

M Hoque

Title of proceedings

Proceedings of the Second International Business Research Conference

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC