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Investigating the construct of adolescent receptivity to tobacco advertising and promotion.

conference contribution
posted on 2005-01-01, 00:00 authored by Alvin LeeAlvin Lee, R Mizerski, K Mizerski, D Lam
Investigating the construct of adolescent receptivity to tobacco advertising and promotion.

History

Event

American Academy of Advertising Asia Pacific Conference (3rd : 2005 : Hong Kong, China)

Pagination

50 - 65

Publisher

[American Academy of Advertising]

Location

Hong Kong, China

Place of publication

[Hong Kong, China]

Start date

2005-06-01

End date

2005-06-04

ISBN-10

0931030331

Language

eng

Publication classification

E1.1 Full written paper - refereed

Editor/Contributor(s)

H Cheng, K Chan

Title of proceedings

AAA 2005 : Proceedings of the 3rd American Academy of Advertising Asia-Pacific Conference

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