Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
conference contribution
posted on 2010-01-01, 00:00 authored by Adam Karg, H McDonaldInvestigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
History
Location
Boston, Mass.Language
engPublication classification
E3 Extract of paperCopyright notice
2010, American Marketing AssociationEditor/Contributor(s)
E Iyer, R CoulterPagination
447 - 448Start date
2010-08-13End date
2010-08-16ISSN
0888-1839Title of proceedings
AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21Event
American Marketing Association Summer Educators. Conference (2010 : Boston, Mass.)Publisher
American Marketing AssociationPlace of publication
Chicago, Ill.Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC