Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
conference contribution
posted on 2010-01-01, 00:00 authored by Adam Karg, H McDonaldInvestigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
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Event
American Marketing Association Summer Educators. Conference (2010 : Boston, Mass.)Pagination
447 - 448Publisher
American Marketing AssociationLocation
Boston, Mass.Place of publication
Chicago, Ill.Start date
2010-08-13End date
2010-08-16ISSN
0888-1839Language
engPublication classification
E3 Extract of paperCopyright notice
2010, American Marketing AssociationEditor/Contributor(s)
E Iyer, R CoulterTitle of proceedings
AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21Usage metrics
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