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Irish theme pubs : an evaluation of environmental cues

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conference contribution
posted on 2004-01-01, 00:00 authored by G O'Mahony, Wayne Binney, J Hall
A major phenomenon in hospitality retailing in recent years has been the growth in Irish theme pubs. These pubs consist of a collection of both tangible and intangible attributes referred to as environmental cues or atmospherics. Although environmental cues have been found to have a significant influence on consumer behaviour, little research has been conducted into their effects within Irish theme pubs. Using an established research framework, the aims of this study were to identify and evaluate environmental cues within Irish theme pubs and to establish how the dimensions of this framework influenced customers of Irish theme pubs in Melbourne. Qualitative interviews were conducted with customers of six selected Irish theme pubs and with the owners of these establishments. Whilst confirming the impOliance of environmental cues to Irish theme pub customers, the study also provides information that has application for hospitality retailers.

History

Event

Council for Australian Tourism and Hospitality Education. Conference (2004: Brisbane, Qld.)

Pagination

546 - 557

Publisher

University of Queensland

Location

Brisbane, Qld.

Place of publication

Brisbane, Qld.

Start date

2004-02-10

End date

2004-02-13

ISBN-13

9781864997583

ISBN-10

1864997583

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

E1 Full written paper - refereed

Copyright notice

2004, CAUTHE

Editor/Contributor(s)

C Cooper

Title of proceedings

CAUTHE 2004 : Creating tourism knowledge : Proceedings of the 2004 Council for Australian Tourism and Hospitality Education conference

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