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Is there global inclusion in publishing in the five leading advertising journals and does this relate to general publishing performance : a regional comparison
conference contributionposted on 2008-01-01, 00:00 authored by Michael PolonskyMichael Polonsky, L Carlson
The question has been raised in academia whether there is global inclusion of authors in publishing. This has generally not been explored in the 30 years of research on advertising research activity and those works that do exist in advertising have generally only examined three North American focused journals. This paper expands the set of journals to five advertising focused journals and thus is a global examination of publishing in advertising. Within these five advertising journals there is an increased international involvement and thus it appears that a broader set of perspectives are being considered in the advertising literature. We also found that there is a positive correlation between publishing in the five leading advertising journals and four leading generalist journals, suggesting that institutions may be developing broader research cultures, rather than targeting works only in advertising.