It's not just about buying : insights into the mother-daughter shopping experience
Event
National Retailing Conference (12th : 2009 : New Orleans, Louisiana)Publisher
Academy of Marketing ScienceLocation
New Orleans, LouisianaPlace of publication
[New Orleans, Louisiana]Start date
2009-09-30End date
2009-10-03ISBN-13
9780939783908ISBN-10
0939783908Language
engPublication classification
E1 Full written paper - refereedCopyright notice
2009, Academy of Marketing ScienceEditor/Contributor(s)
J EvansTitle of proceedings
Volume XII 2009 : Proceedings of the twelfth triennial National Retailing Conference
