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Live concepts for live communication : exploring marketing implications of social crreativity amongst event professionals

conference contribution
posted on 2009-01-01, 00:00 authored by Jonathan Hopwood, Ruth Rentschler, Jennifer RadbourneJennifer Radbourne
Live concepts for live communication : exploring marketing implications of social crreativity amongst event professionals

History

Event

International Event Management. Summit (5th : 2009 : Surfers Paradise, Qld.)

Pagination

21 - 21

Publisher

University of Technology

Location

Surfers Paradise, Qld.

Place of publication

Sydney, N.S.W.

Start date

2009-07-06

End date

2009-07-07

Language

eng

Notes

The International Event Management Summit Incorporating: FIFTH INTERNATIONAL EVENT MANAGEMENT RESEARCH CONFERENCE 6TH – 7TH JULY 2009 & THIRD EVENT EDUCATION AND RESEARCH NETWORK AUSTRALASIA SYMPOSIUM 8TH JULY 2009 Reproduced with the kind permission of the copyright owner.

Publication classification

E3 Extract of paper

Copyright notice

2009, University of Technology

Title of proceedings

ACEM 2009 : Meeting the Challenge of Sustainable Development : How do public and corporate events engage with the global agenda? The International Event Management Summit Conference

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