Live concepts for live communication : exploring marketing implications of social crreativity amongst event professionals
conference contribution
posted on 2009-01-01, 00:00 authored by Jonathan Hopwood, Ruth Rentschler, Jennifer RadbourneJennifer RadbourneLive concepts for live communication : exploring marketing implications of social crreativity amongst event professionals
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Location
Surfers Paradise, Qld.Language
engNotes
The International Event Management Summit Incorporating: FIFTH INTERNATIONAL EVENT MANAGEMENT RESEARCH CONFERENCE 6TH – 7TH JULY 2009 & THIRD EVENT EDUCATION AND RESEARCH NETWORK AUSTRALASIA SYMPOSIUM 8TH JULY 2009 Reproduced with the kind permission of the copyright owner.Publication classification
E3 Extract of paperCopyright notice
2009, University of TechnologyPagination
21 - 21Start date
2009-07-06End date
2009-07-07Title of proceedings
ACEM 2009 : Meeting the Challenge of Sustainable Development : How do public and corporate events engage with the global agenda? The International Event Management Summit ConferenceEvent
International Event Management. Summit (5th : 2009 : Surfers Paradise, Qld.)Publisher
University of TechnologyPlace of publication
Sydney, N.S.W.Usage metrics
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