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Lobbying in Australia : child or sibling of public relations

conference contribution
posted on 2012-01-01, 00:00 authored by Mark SheehanMark Sheehan
It is accepted now that lobbying and public relations share a strong relationship. How did this come about? How did lobbying become a subset of the discipline of public relations and is it accepted as such – by its practitioners and those it serves? In lobbying’s attempts to define the practice it has sought a broader discipline for explanation. Many terms came into being because as Harrison observed ‘ it has been impossible to clearly define a lobbyist’ (2011, p865). Macnamara (2012) includes lobbying under a heading of public affairs and government relations. Sekuless subtitled his 1991 text Lobbying in the Nineties ‘the government relations game’.
This paper seeks to define lobbying and its practice in Australia. In so doing it looks specifically at professional and academic definition of the lobbying and its growth as a subset of PR.

History

Event

Australian and New Zealand Communication Association. Conference (2012 : Adelaide, S.A.)

Publisher

Australian and New Zealand Communication Association

Location

Adelaide, S. A.

Place of publication

[Adelaide, S. A.]

Start date

2012-07-04

End date

2012-07-06

Language

eng

Publication classification

EN Other conference paper

Title of proceedings

ANZCA 2012 : Communicating Change and Changing Communication in the 21st Century

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