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Managing successful 'thons' : balancing participant enjoyment, community acceptance and benefits to the cause
conference contribution
posted on 2009-01-01, 00:00 authored by H McDonaldManaging successful 'thons' : balancing participant enjoyment, community acceptance and benefits to the cause
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Event
Academy of Marketing. Conference (2009 : Leeds, England)Publisher
Academy of MarketingLocation
Leeds, EnglandPlace of publication
Argyll, ScotlandStart date
2009-07-06End date
2009-07-09Language
engPublication classification
E1 Full written paper - refereedTitle of proceedings
AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing ConferenceUsage metrics
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