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Managing the sporting events environment : an empirical model of attendance motivations

conference contribution
posted on 2010-01-01, 00:00 authored by J Hall, B O'Mahony, Julian Vieceli
Managing the sporting events environment : an empirical model of attendance motivations

History

Event

Academy of Marketing. Conference (2010 : Coventry, England)

Pagination

67 - 77

Publisher

Academy of Marketing

Location

Coventry, England

Place of publication

[Coventry, England]

Start date

2010-07-06

End date

2010-07-08

Language

eng

Publication classification

E1 Full written paper - refereed

Copyright notice

2010, AM

Title of proceedings

AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference

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All Rights Reserved

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