File(s) under permanent embargo
Manifestations of brand orientation in museums : an exploratory study
conference contribution
posted on 2011-01-01, 00:00 authored by J Evans, Kerrie BridsonKerrie Bridson, Ruth RentschlerManifestations of brand orientation in museums : an exploratory study
History
Event
Summer Marketing Educators' Conference (2011 : San Francisco, Calif.)Pagination
435 - 442Publisher
American Marketing AssociationLocation
San Francisco, Calif.Place of publication
Chicago, Ill.Start date
2011-08-05End date
2011-08-07ISSN
0888-1839ISBN-10
0877573476Language
engPublication classification
E1 Full written paper - refereedEditor/Contributor(s)
S Noble, C NobleTitle of proceedings
Summer Marketing Educators' Conference Proceedings : Marketing 2011: Delivering Value in Turbulent TimesUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC