posted on 2006-01-01, 00:00authored byRuth Rentschler
This paper argues that legality is not enough in seeking to solve the problems caused by charlatans and carpet baggers in the Australian Aboriginal art market. It examines the role of social marketing initially posited for the health sector and seeks to apply its strategies to the Aboriginal art market. The author draws comparisons between successes in health and the need for successes in the Aboriginal art market. It suggests that social marketing has been overlooked as a way forward for the Aboriginal art market. The paper concludes by stating that conditions will not change with quick-fix legal solutions sought for complex problems. They are an intellectual property fiction.
History
Pagination
1 - 6
Location
Newcastle, N.S.W.
Open access
Yes
Start date
2006-08-10
End date
2006-08-11
ISBN-13
9781920701673
ISBN-10
1920701672
Language
eng
Notes
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Publication classification
E1 Full written paper - refereed; E Conference publication
Copyright notice
2006, University of Newcastle
Editor/Contributor(s)
M Fry
Title of proceedings
ANSM 2006 : Australasian Nonprofit and Social Marketing Conference : Controversies in social marketing, the way forward