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Marketing aboriginal art: an intellectual property fiction?

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conference contribution
posted on 2006-01-01, 00:00 authored by Ruth Rentschler
This paper argues that legality is not enough in seeking to solve the problems caused by charlatans and carpet baggers in the Australian Aboriginal art market. It examines the role of social marketing initially posited for the health sector and seeks to apply its strategies to the Aboriginal art market. The author draws comparisons between successes in health and the need for successes in the Aboriginal art market. It suggests that social marketing has been overlooked as a way forward for the Aboriginal art market. The paper concludes by stating that conditions will not change with quick-fix legal solutions sought for complex problems. They are an intellectual property fiction.

History

Event

Australasian Nonprofit and Social Marketing Conference (3rd : 2006 : Newcastle, N.S.W.)

Pagination

1 - 6

Publisher

University of Newcastle

Location

Newcastle, N.S.W.

Place of publication

Newcastle, N.S.W.

Start date

2006-08-10

End date

2006-08-11

ISBN-13

9781920701673

ISBN-10

1920701672

Language

eng

Notes

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au

Publication classification

E1 Full written paper - refereed; E Conference publication

Copyright notice

2006, University of Newcastle

Editor/Contributor(s)

M Fry

Title of proceedings

ANSM 2006 : Australasian Nonprofit and Social Marketing Conference : Controversies in social marketing, the way forward

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