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Marketing information sources and the performance of Australian businesses

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conference contribution
posted on 2006-01-01, 00:00 authored by Mehdi Taghian, Robin Shaw
This study investigated the various sources of information used by business organisations and their association with business performance indicators. The results showed that larger Australian companies predominantly used various internal and external secondary data sources of information, followed by formal primary marketing research. The study indicated an association between market share and the use of competitors, advertising agencies, and sales promotion agencies as sources of information, while overall financial performance was associated with the use of competitors and media/trade publications.

History

Event

Australian and New Zealand Academy of Marketing. Conference (2006: Brisbane, Qld.)

Pagination

1 - 7

Publisher

Queensland University of Technology, School of Advertising, Marketing and Public Relations

Location

Queensland University of Technology, Gardens Point Campus, Brisbane

Place of publication

Brisbane, Qld.

Start date

2006-12-04

End date

2006-12-06

ISBN-13

9781741071597

ISBN-10

1741071593

Language

eng

Publication classification

E1 Full written paper - refereed; E Conference publication

Copyright notice

2006, The Authors

Editor/Contributor(s)

Y Ali, M van Dessel

Title of proceedings

ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings

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